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become one.

Two agencies. Combined experience across hundreds of D2C brands.

A single group built to deliver what neither could alone.

The numbers speak for themselves.

POWERED BY

proprietary technology

AdSynth and eCompass are built and owned by us - giving our partners an edge that simply doesn't exist elsewhere.

AdSynth overview

Our in-house Meta ad building platform.

Media buyers build, deploy, and manage campaigns from one centralised tool, faster and with fewer errors than working inside Ads Manager directly.

Built by our development team. Updated constantly based on what our team actually needs. Not a third-party tool.It's ours.

→ More creative launched. Less time wasted. Better results.
eCompass overview

Our proprietary intelligence platform for ecommerce growth.

Connects live to Shopify, Meta, Google, TikTok, and Klaviyo, pulling everything into one place. It runs a full profitability health check on your business, benchmarking every key metric against your industry, and gives you a clear score out of 100.

Plan campaigns, track real-time performance, brief creative, and monitor pacing against your targets, all from one screen.

→ Every insight you need. One platform. Built and owned by us.

real relationships, real results.

Condition

How we helped Condition scale revenue by 182%

read full case study
Fifth Ray

How we helped Fifth Ray scale revenue by 268%

read full case study
Sinners Attire

How we helped Sinners Attire scale revenue by 30%

read full case study
She Grows Veg

How we helped She Grows Veg scale revenue by 100%

read full case study
Clearer

How we helped Clearer to scale revenue by 41%

read full case study
hydrava

How we scaled hydrava from 100 subscribers to 10,000 subscribers in just 12 months 🚀

read full case study
Claudio Lugli

How we helped Claudio Lugli to scale revenue by 70% year to date 🚀

read full case study
Cleens

How We Scaled Cleens By 17% In 2025

read full case study
Capo

+35% YoY Revenue Growth Through SKU Precision & Creative Scale

read full case study
Leapfrog

+37% YoY Total Sales Growth Through Intent-Led Structure & Conversion Optimisation

read full case study
Reflo

How We Scaled Reflo’s Revenue by 185% (Mar–Dec 2025)

read full case study
Binho

How We Scaled Binho by 137% (Jun 2023 – Dec 2025)

read full case study
Primo

How We Scaled Primo Sport by 631% YoY in 2025

read full case study
Siarr

+40% Sales Growth Through Structure, Not Vanity

read full case study
Sutsu

How We Scaled Sutsu By 25% in 2025

read full case study
Freetrain

We Scaled Freetrain By 333% In 5 Months

read full case study
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our ads look good,
but perform  better.

Data-backed creatives built to
lower CAC and scale profitably.

GET YOUR FREE GROWTH ROADMAP
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the art & science of creative performance

We have developed industry-leading best practices to ensure creative and paid social optimisation work in synergy to scale ad spend profitably.

our  services

who  are social
paradigm group?

We’re an ecom focused growth partner helping brands achieve their potential with Creative Strategy and Profit Focused media buying.

  • 50+ In-house specialists across creative & paid media
  • £300m+ in annual revenue
  • They talk ROAS, we talk PROFIT
GET YOUR FREE GROWTH ROADMAP
profit mobile

watch, learn, grow.

Insights on paid media, strategy, and scaling DTC brands - straight from the team representing 65 Ecom brands and spending over £50M a year on Meta.

Why You Should Never Turn Off an Ad
Binho Reached 9,000 Orders. ROAS Had Nothing to Do With It
£100M CFO Reveals What DTC Founders Get Wrong
Social Paradigm Group: The Merger of Social Nucleus and Paradigm Media
Why We Merged Social Nucleus and Paradigm Into a £50M DTC Powerhouse
40% Revenue Growth in One Year? Here's How Claudio Lugli Did It 👀
How Primo Scaled 500% Without Killing Their ROAS
Your Agency Says Scale  Your Finance Team Says Stop  Who's Right?
No Black Friday. No Discounts. 30% Growth Every Year.
How to Scale Your Brand in 2026: What's Actually Working on Meta Right Now
We Bootstrapped a Brand to £1.5M in 12 Months
You Don't Actually Want a Better ROAS
The 5 Biggest Meta Ad Myths in 2026
How Chrono Group Went From 1 Watch to a Dubai Empire
How Partnership Ads Are Changing the Way Brands Win on Meta
This new Meta feature unlocked 2x more Revenue Growth
Why Your Best Black Friday Could Bankrupt You in January
The Hidden $3M Profit Leak in Your Fashion Brand
Record ROAS, Dying Brand The Incrementality Problem Nobody Warns You About
Why Your Fashion Brand is Stuck at £1M
Nobody Cares About Your Brand
What We Learned from Meta's Roundtable Event
Why You Should Never Turn Off an Ad
Binho Reached 9,000 Orders. ROAS Had Nothing to Do With It
£100M CFO Reveals What DTC Founders Get Wrong
Social Paradigm Group: The Merger of Social Nucleus and Paradigm Media
Why We Merged Social Nucleus and Paradigm Into a £50M DTC Powerhouse
40% Revenue Growth in One Year? Here's How Claudio Lugli Did It 👀
How Primo Scaled 500% Without Killing Their ROAS
Your Agency Says Scale  Your Finance Team Says Stop  Who's Right?
No Black Friday. No Discounts. 30% Growth Every Year.
How to Scale Your Brand in 2026: What's Actually Working on Meta Right Now
We Bootstrapped a Brand to £1.5M in 12 Months
You Don't Actually Want a Better ROAS
The 5 Biggest Meta Ad Myths in 2026
How Chrono Group Went From 1 Watch to a Dubai Empire
How Partnership Ads Are Changing the Way Brands Win on Meta
This new Meta feature unlocked 2x more Revenue Growth
Why Your Best Black Friday Could Bankrupt You in January
The Hidden $3M Profit Leak in Your Fashion Brand
Record ROAS, Dying Brand The Incrementality Problem Nobody Warns You About
Why Your Fashion Brand is Stuck at £1M
Nobody Cares About Your Brand
What We Learned from Meta's Roundtable Event

will you be our next case study?