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become one.

Two agencies. Combined experience across hundreds of D2C brands.

A single group built to deliver what neither could alone.

The numbers speak for themselves.

POWERED BY

proprietary technology

AdSynth and eCompass are built and owned by us - giving our partners an edge that simply doesn't exist elsewhere.

AdSynth overview

Our in-house Meta ad building platform.

Media buyers build, deploy, and manage campaigns from one centralised tool, faster and with fewer errors than working inside Ads Manager directly.

Built by our development team. Updated constantly based on what our team actually needs. Not a third-party tool.It's ours.

→ More creative launched. Less time wasted. Better results.
eCompass overview

Our proprietary intelligence platform for ecommerce growth.

Connects live to Shopify, Meta, Google, TikTok, and Klaviyo, pulling everything into one place. It runs a full profitability health check on your business, benchmarking every key metric against your industry, and gives you a clear score out of 100.

Plan campaigns, track real-time performance, brief creative, and monitor pacing against your targets, all from one screen.

→ Every insight you need. One platform. Built and owned by us.

real relationships, real results.

Fifth Ray

How we helped Fifth Ray scale revenue by 268%

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Sinners Attire

How we helped Sinners Attire scale revenue by 30%

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She Grows Veg

How we helped She Grows Veg scale revenue by 100%

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Koko Bay

How we helped Koko Bay scale revenue by 100+%

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Clearer

How we helped Clearer to scale revenue by 41%

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hydrava

How we scaled hydrava from 100 subscribers to 5000 subscribers in just 6 months 🚀

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Claudio Lugli

How we helped Claudio Lugli to scale revenue by 70% year to date 🚀

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Cleens

How We Scaled Cleens By 17% In 2025

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Capo

+35% YoY Revenue Growth Through SKU Precision & Creative Scale

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Leapfrog

+37% YoY Total Sales Growth Through Intent-Led Structure & Conversion Optimisation

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YouSwim

YouSwim Rebuilding for Scale: How We Engineered ‍+36% Growth in 2025

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Reflo

How We Scaled Reflo’s Revenue by 185% (Mar–Dec 2025)

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Binho

How We Scaled Binho by 137% (Jun 2023 – Dec 2025)

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Primo

How We Scaled Primo Sport by 631% YoY in 2025

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Siarr

+40% Sales Growth Through Structure, Not Vanity

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Sutsu

How We Scaled Sutsu By 25% in 2025

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our ads look good, but perform  better.

Data-backed creatives built to
lower CAC and scale profitably.

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the art & science of creative performance

We have developed industry-leading best practices to ensure creative and paid social optimisation work in synergy to scale ad spend profitably.

our  services

who  are social
paradigm group?

We’re an ecom focused growth partner helping brands achieve their potential with Creative Strategy and Profit Focused media buying.

  • 50+ In-house specialists across creative & paid media
  • £300m+ in annual revenue
  • They talk ROAS, we talk PROFIT
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profit mobile

will you be our next case study?